Photography Production Briefs
10 Shots.
One Night.
All 10 images can be captured in a single night at a venue with the right setup. Current placeholders are AI-generated. Replace each one with a real photograph matching the brief below. Hand this page to your photographer.
AI-generated placeholders — replace with real photography per briefs below
01
Hero — Station in Context
Use: Website hero, venue pitch deck cover
Lighting
Practical bar lighting (amber) + UV/disco blue. No flash.
Talent
Background crowd only.
Props
Zurp station mounted on wall. Disco ball in frame.
Direction
Wide shot from inside a dark nightclub looking toward the dance floor. Zurp station flush on a concrete wall in the left foreground, single electric blue LED dot glowing. Large mirror disco ball in background casting scattered blue and silver light. Well-dressed crowd in the midground. 35mm film, f/2.8. The station is present but the atmosphere is the hero.
02
Product — Power Bank Close-up
Use: Brand book product section, hardware spec sheet
Lighting
Single practical LED from the device. No additional lighting.
Talent
None.
Props
Zurp power bank. Disco ball mirror fragments scattered on concrete.
Direction
Extreme close-up of the matte black Zurp power bank on rough dark concrete. Single electric blue LED dot is the only light source, casting a small blue glow pool. Deep shadows. No text or branding visible. Macro lens, f/2.8. Electric blue is the only color — everything else is near-black and grey.
03
Station — Wall Unit Detail
Use: Venue pitch deck, how-it-works section
Lighting
Practical bar lighting. LED glow from station slots. No flash.
Talent
Out-of-focus crowd in background.
Props
Zurp station fully installed on wall.
Direction
Medium shot of the Zurp wall station mounted on dark brick. Station in sharp focus, right side of frame. Bar and crowd out of focus in the background. Each slot has a faint electric blue LED glow. One slot is open. The station should feel like part of the venue architecture — not an intrusion.
04
Crowd — Dance Floor Energy
Use: Atmosphere section, social assets, manifesto page
Lighting
UV/blue disco lighting only. No flash. Long exposure.
Talent
Large crowd, 50+ people. Diverse, well-dressed, 21–35.
Props
Mirror disco ball. No product in frame.
Direction
Low angle looking up at a packed dance floor. Hands raised. Massive mirror disco ball at top of frame radiating electric blue light beams. Long exposure — 1/15s or slower — to get motion blur on the crowd. 35mm film grain. The viewer should feel inside the crowd.
05
Moment — Friends at the Bar
Use: Consumer-facing social, homepage people section
Lighting
Practical bar lighting + disco ball fragments. No flash.
Talent
Two people, 21–30, stylishly dressed. Candid, not posed.
Props
Zurp power bank on bar. Phone plugged in with cable visible.
Direction
Candid shot of two people at a dark bar. One person's phone is plugged into a Zurp power bank. Both are laughing and looking at each other — not at the camera, not at the phone. Electric blue disco ball light fragments scattered across their faces. The charging is incidental — the moment is the focus.
06
Venue — Upscale Bar Establishing
Use: Venue pitch deck, 'For Venues' section
Lighting
Practical bar lighting. Warm amber dominant. Blue accent from station.
Talent
Patrons at bar, background. No direct interaction with Zurp.
Props
Zurp station installed on wall. Upscale bar setting.
Direction
Wide establishing shot of an upscale cocktail bar interior. Dark wood and concrete surfaces. Warm amber backlit bottles. Zurp station visible on the wall to the right — in frame but not the focus. The venue should look expensive and curated. This image tells venue operators 'Zurp belongs here.'
07
Hand — Power Bank in Hand
Use: Social ads, product detail, email header
Lighting
Ambient club lighting. LED from device. No flash.
Talent
One person. Well-dressed. Hand and sleeve only.
Props
Zurp power bank.
Direction
Close-up of a hand holding the Zurp power bank. Dark suit sleeve visible. Background completely out of focus — dark nightclub with scattered disco ball fragments. The single electric blue LED dot is the only color in an otherwise near-monochrome scene. 35mm, f/1.8.
08
DJ — Booth and Crowd
Use: Atmosphere section, campaign imagery
Lighting
Warm backlight behind DJ. Electric blue from disco ball. Haze machine.
Talent
DJ (silhouette). Crowd of 30–50+.
Props
DJ booth. Mirror disco ball. Haze.
Direction
DJ silhouetted against a warm backlit wall, crowd packed in front with hands raised. Mirror disco ball visible upper right, radiating electric blue light beams through haze. Concrete walls, industrial ceiling. Long exposure — motion blur on crowd. No product in frame. This image represents the world Zurp lives in.
09
Social — Group at Bar
Use: Social media, community/lifestyle section
Lighting
Practical bar lighting + disco ball fragments. No flash.
Talent
Four people, 21–30, diverse, stylish. Candid.
Props
Drinks. No product in frame.
Direction
Group of four people at a nightclub bar, laughing and talking. All stylishly dressed. Electric blue disco ball light fragments scattered across their faces. Warm amber bar lighting from behind. Candid — no one is looking at the camera. The energy is celebratory and intimate at the same time.
10
Texture — Disco Ball Macro
Use: Brand book backgrounds, section dividers, social textures
Lighting
Electric blue and warm amber light sources hitting the ball from opposite sides.
Talent
None.
Props
Mirror disco ball. Two colored light sources.
Direction
Extreme macro of a mirror disco ball surface. Individual mirror tiles in sharp focus. Electric blue light reflected in some tiles, warm amber in others. Dark background. Purely abstract — no context of the room visible. Shoot at f/8 for maximum depth across the tiles. Used as a texture or background layer.